Studies suggest that over 75% of people have a fear of public speaking. If you run a business, it’s highly likely that you’ll have to pitch or present at some point. From discussing investment opportunities to bringing new customers on board, it pays to elevate your skills and be proactive in trying to execute first-class presentations. If you’re one of the majority who fear speaking in public, or you’re looking for ways to boost sales, here’s a guide to how to perfect your business pitch. 

Practice as much as possible

Practicing frequently is one of the best ways to develop and hone your presenting skills, reduce anxiety, and find effective coping mechanisms. Simple steps, such as reading aloud and presenting to a small group of colleagues or friends, can make a big difference. You don’t have to pitch to expert panels or huge rooms full of people to improve your skills and supercharge your confidence levels. It’s particularly beneficial to practice as much as possible if you’re preparing for a pitch. Rehearse, make sure you’ve got a firm grip of the facts and figures, and try to preempt questions from the audience and consider answers. 

Utilize software and tools

Today, we have a huge range of tools and software programs available to us that can help with all aspects of drawing up and delivering presentations. It’s crucial to inject your own thoughts, opinions, and ideas into your pitch, but tools like an AI presentation maker can help you bring your ideas to life. By using software and online tools, you can add design and storytelling elements, ensure brand consistency, enhance aesthetic appeal, and make sure your presentation is memorable for the right reasons. Visual media is often much more impactful than spoken word. It makes information more accessible and easier to understand and digest, and it helps people to remember what you said and what your business offers. 

Prioritize clarity

Often, when you pitch an idea to a buyer, prospective clients, a panel of investors, or a financial organization, you’re up against competitors. Clarity is key when you’re fighting for customers, sales, or financial backing, especially if you have limited time. The audience should know exactly what your business sells, what you’re pitching, who you are, what the brand stands for, and what you’re hoping to achieve. Your presentation should have a clear focus and structure. 

When you’re presenting, take your time, speak clearly, try to avoid rushing, and include pauses. It’s also helpful to use visual aids and handouts. Drawing up a detailed plan is an excellent way to ensure you work through your points logically and avoid waffle, repetitive content, and unnecessary information. Read through your pitch, ask for feedback from people you trust, and make changes before you go into the presentation. 

Pitching is something most people either love or hate. Around 75% of the population experiences nervousness or anxiety when speaking in public. If you’re pitching for your business, it’s beneficial to improve and hone your skills, elevate the quality of your content, and sell your brand effectively. Key steps that can help you achieve these goals include practicing as much as possible, utilizing software programs and online tools to enhance design, structure, and brand messaging, prioritizing clarity, and asking for feedback.